Promote Amazon Music exclusive products and Alexa, while creating an opening experience that would inspire and engage Chris Tomlin’s fans.
We created an opening experience where the product was simply a natural part of the story, an aid to the artist’s life. We aimed to show both the person and the product in their “natural habitat.”
As Tomlin discussed the power of music, fans felt as though he was speaking directly to them, so naturally, they responded to his questions and prompts. This ensured that they actually heard the artist’s mention of Amazon Music products.
Furthermore, the attention that viewers gave to the content increased impressions for Amazon Music by the thousands as cameras went up everywhere, broadcasting the moment on social media in just seconds.
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