Growing an Association
The two year old society was well on its way to becoming the leading national society of pain and neuroscience at the beginning of 2020. Facing the fear that they may lose the momentum they worked so hard to earn, due to a global pandemic, they needed to find a way to engage members in their annual conference with an interactive and nurturing learning environment online.
We applied a hybrid event approach and produced a live broadcast hosted within a virtual event platform. Engaging elements included screen graphics, commercial breaks, panel conversations, Q&A, and browser/mobile app designed with this end-user in mind. 130+ physicians contributed to panel discussions and video content, creating real connections and insight with their peers all around the world.
The engagement and community this experience nurtured remains the most rewarding result. The conference achieved 2.5 times the desired reach, actually boosting the momentum the association was already experiencing.
increase in social media engagement.
hours watched LIVE in 2.5 days.
the goal number of registrations.
See our Process.
Learn about the proprietary process that creates
powerful, immersive work.