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The Challenge
Complion needed to reposition themselves as the market leader in regulatory solutions for clinical trial sites, sponsors, and clinical research organizations. Credibility, trust, and authority were three components we honed in on to promote future growth opportunities for Complion, including potential mergers.
The Solution
Beginning with an updated Brand Strategy, we proposed a simplified core message: to connect clinicians and trial sponsors to compliance through leading eREG and eISF technology. This was accompanied by a comprehensive visual Brand Identity including new logos, color palette, and fonts that would demonstrate their authority as innovators of technology in the clinical research compliance space. Website wireframing, redesign, and refreshed copy followed.
The Results
6 months after rebranding, Complion was acquired by RealTime Software Solutions Company accelerating Complion’s mission to deliver leading, innovative eRegulatory solutions to their customers.
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