The Challenge
Facebook was launching a new billion-dollar facility that would support more than 150 jobs. So, they needed the grand opening to be memorable and empower the crowd with a sense of pride and belonging.
The Solution
We created an entire suite of unique content and customized experiences that had Facebook lighting up the night. Our CGI-driven photo booth let attendees commemorate the night, while “the grand illumination” boldly showed everyone how proud Facebook was of its new facility and the people who were selected to work there.
The Results
The experience we created for Facebook had a positive impact on the community, making attendees feel valued and celebrated. It allowed Facebook’s community managers to boldly and proudly communicate to their employees that they care about them as humans.
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