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Positioning Industry Pacesetters
with Association Marketing.

ADMEI Case Study_The Challenge

The Challenge

The Association of Destination Management Executives International (ADMEI) is the premier resource for education, standards, and practices within their industry. ADMEI’s lean management team needed a fractional CMO for associations to grow brand awareness, increase member retention, and position ADMEI as the best and the only global industry association.

ADMEI Case Study_The Solution

The Solution

Redstory proposed a set of ongoing marketing activities that, together, would provide value to members to ensure retention while also expanding the organization’s reach and strategically influencing consumer perceptions.

ADMEI Case Study_Graph

The Results

In just the first two months, ADMEI’s social media audience size grew by 2.5% and as much as 12% on one of the four social media platforms Redstory is utilizing to reach ADMEI’s audience. Before working with Redstory, ADMEI’s social media content was inconsistent. For example, in the previous reporting period, ADMEI shared 9 posts, compared to the nearly 50 posts Redstory shared on behalf of ADMEI. Redstory believes in quality over quantity in social media.


increase in reach compared to previous reporting period


post impressions – that’s up 533% from the previous reporting period


increase in engagement compared to the previous period

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